If you don’t feel summery and festive after browsing this latest collection from Little Tienda….I’m going to suggest you go ahead and book that tropical holiday.
For the rest of us though, the new “El Camino” collection from this iconic Australian based brand is the fun, vibrant, Mexican breath of fresh air we ALL needed!
Woman behind the brand; Em Dezentje has managed a beautiful melting of Mexican and Australian zest in her collection (to be honest ALL of her collections). Since her launch in 2012, Em has fostered long term, rewarding relationships with local Mexican artisans equaling the high quality, handcrafted style so recognisable in this growing label.
What I personally love about Little Tienda – beyond the obvious style and ethical values, is that I really feel that all the pieces are for “everyone who loves them” , regardless of age or size.
They spell it out nicely on their site:
“We are a little shop bringing the best and brightest from Mexico
We don’t follow trends – we’re too busy making our own
We don’t care for seasons – we transcend the calendar
We dress ladies of style; any age, any shape
Each of our pieces are lovingly hand-made, with generations of tradition and technique in each stitch, rich in culture, alive with passion and heritage
Our pieces bring a unique story and rhythm from Mexico – the vibrancy, the kick-up-your-heels lust for life, the colourful tales contained within each thread”
Enjoy the terrific campaign imagery below for ‘El Camino’, which translates to ‘the way’. It was shot over 8 days while the team traveled through the Yucatan and Quintana Roo states of Mexico.