Hunting for George offer one damn inspiring success story of small business smarts if you ask me!
I have followed their consistent (and good looking!) growth for 6 years, watching their unique curation of brands combine with their own creative prowess in designing their own product range as well.
So obviously, these rather dreamy shots of their latest range styled into some kind of mythical Melbourne loft, caught my attention once again and I definitely wanted to share with you all.
Their latest in-house offering is the “Loft” collection. This is such a beautiful and cohesive way to present their new seasons stock available online and in store mixing their favourite brands with their own. You can actually shop the collection in its entirety here but I would take special notice to their collaboration with local Melbourne designer; Grazia and Co. and the great ottomans, floor cushion and sidetables.