You heard it hear first my friends! This has been an announcement looooong in the planning, designing and making and well….it is SO worth the wait!
My sister from another mister; Alex Fulton has patiently worked alongside clever Hardhat Design to create an online store with as much attitude and atmosphere that she injects into her real world spaces. The AFD Store differs from its bricks’n’mortar sibling (based at The Vines Village in Marlborough) with an innovative approach to offering you regular and select injections of product.
Today’s debut of the very first curated collection gives you a taste of what you can expect in the months to come and the regular updates that Alex and her team plan to present. Each new offering of product will be carefully pulled together, shot and styled by Alex in her studio and made available online. Products remaining in stock from previous collections will move to the “everything” section of the store and be available until sold. The online store is not pushed by “seasonal” ranges – instead a focus on quality, design and art led work!
In a year that has seen a MASSIVE surge of new, design based online stores – The AFD Store is a welcome shot of tequila! Fresh, non generic product bought to you with appropriate lashings of considered colour.
This is the place you shop if you are tiring of monochrome and rigid lines!